SANTA MONICA – Pierside Hotel’s development has been on a steady journey. Their most recent milestone? The grand opening of their hallmark restaurant, The Surfing Fox, on Tuesday.
With a prime location at 120 Colorado Ave, the restaurant sits next to Tongva Park and a short walk from the Santa Monica Pier. The venue previously housed a Holiday Inn followed by a Wyndham. What makes The Surfing Fox stand out is its chic outdoor dining area — a far cry from its previous incarnations.
Karina Sedigh, the Hotel’s General Manager, remarked on the significance of this addition, “Positioned so close to one of America’s most celebrated spots, Pierside aims to bring vitality to one of Santa Monica’s buzzing intersections, offering both guests and locals a fresh experience.”
The General Manager of The Surfing Fox, Clayton Favela, emphasized the unique dining proposition. “For both visitors and locals, dining here isn’t just about food; it’s an immersive experience. Our menu is an eclectic mix, blending coastal vibes with a quintessential SoCal touch, ensuring there’s something for every palate.”
The indoor space showcases a fusion of modern Californian aesthetics with retro surf elements. Those dining al fresco will get a front-row seat to Santa Monica Pier’s iconic archway and the vibrant Colorado Ave. A green canopy, courtesy of the preserved trees, will soon shade the outdoor area. The transformation even includes converting a water utility pump into an attractive feature.
With Executive Chef David Yamaguchi at the helm, diners are in for a treat. Coming from the Michelin-starred Chulita in Venice, Chef Yamaguchi’s culinary creations draw from his Japanese and Mexican lineage. Alongside classic dishes, guests can expect intriguing fusions like the Koji-brined roasted chicken with a coconut sauce and green sambal, or the Thai tea tiramisu paired with brown sugar boba. The restaurant also presents its unique “Foxtails” cocktails, such as the Prickly Pear – a meld of tequila, prickly pear, hibiscus cordial, and black lava salt.
The establishment boasts an extensive bar, spotlighting California-sourced beverages. Morning guests can relish in a coffee house-inspired menu featuring La Colombe coffee and a range of teas. Their fresh juices are courtesy of a local provider, available for either dine-in or takeaway. The starting price for cocktails stands at $17, with wines commencing at $14.
Favela hinted at a dynamic menu, changing with the seasons. “Our chef has some specials up his sleeve, but we’re keen on gauging the Santa Monica community’s preferences first.”
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